WB Games: Reinventing the art of surprise and recognition of employees everyday  

A key player in the entertainment industry

WB Games Montreal is a division of Warner Bros Interactive Entertainment (WBIE) where more than 300 creatives combine their talents to create powerful experiences on different platforms every day since 2010.

Prior to the pandemic, WB Games already had a strong corporate culture. Throughout the years it has set up many initiatives to bring employees together, develop a sense of belonging and the recognition of their efforts.

With the pandemic, there were fewer opportunities to meet face-to-face and strengthen ties among employees. Solutions were needed to virtualize recognition initiatives and assert the company’s culture remotely. For the past two years, WB Games team members have received a particular attention.

Recognition every day, even remotely!

WB Games has always taken the subject of recognition very seriously and has implemented high-impact tools. One of the tools that was put in place in December was an Advent calendar that offered employees prizes, gifts, and activities, as a team or individually, for themselves or for their families.

Keen to diversify its offer of surprises and gifts, WB Games called on Altrum to choose from its range of recognition solutions, ones that can fit into their Advent calendar.

“In our interactions with the Altrum team, there has always been great listening, a lot of flexibility, and above all, proposals for various recognition solutions.” – The WB Games Montreal Advent Calendar organizing team

Build recognition through the Altrum Celebration Boutique

Among the solutions developed by Altrum Recognition, the Celebration Boutique fits perfectly with the goals of the WB Games Advent calendar.

The Celebration solution is a turnkey program that consists of an online gift shop, which the employee can access after receiving a unique code, to choose a gift or an experience, among the wide range choice offered according to the organization’s budget. This store can be personalized with a logo and customizable messages of each organization.

“Employees are not imposed a gift, because choosing a gift for 400 people is always extremely complicated, in terms of taste but also organization. The Celebration solution gives us this flexibility, while offering a wide choice, so we are sure to please everyone.
Managing and coordinating the purchase of the gifts then becomes a simpler task as the winner logs in, orders and receives the gift at home.” – The WB Games Montreal Advent Calendar organizing team

Results beyond the objectives

This initiative of recognition is positively perceived by the team members of WB Games as they have seen these programs allow them to exceed their objectives in terms of engagement while also placing the organization in a favorable context related to the feeling of belonging.

The integration of the Celebration solution into the Advent calendar has allowed WB Games Montreal to create continuity to this strong culture, both in-person and remotely.

Altrum understands the essential factors in developing employee commitment and a sense of belonging, with our recognition programs we offer the best solutions for you and your employees.

Associated products:

Altrum Celebration - employee gifting platform

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